Walgreen thinks takeout; Kraft looses mousse

To ensure delivery, please add rffretailer@bnpmedia-email.com to your address book or safe senders list. Go here for instructions. To view this email as a web page, go here. Jan. 25, 2010 You have received this newsletter because you are a qualified industry professional. To continue receiving The Fridge newsletter without interruption, please click here . Short Takes Report on refrigerated convenience food overblown, Walgreen says, but not all wrong A report in The Tennessean newspaper that has Walgreen Co., Deerfield, Ill., developing a refrigerated prepared food program for its 7,000 stores isn't quite correct, a spokesperson for the drug chain told RFFR , but she also related that the company is looking to expand a limited operation offering convenience sandwiches and salads to more stores. Wegmans leverages prepared food to create frozen line Extending to frozen the culinary knowledge developed through its extensive prepared food program, Wegmans, Rochester, N.Y., has developed a new line of freezer-case mixed vegetables based on favorites from its Chef's Case assortment and Menu Magazine. Sam's Club outsources demos to Walmart stores partner Sam's Club, Bentonville, Ark., will surrender the product demonstration function in its clubs and turn to an outside vendor, Rogers, Ark.-based Shopper Events, to conduct in-store sampling. New Products Jell-O beckons with Mousse Temptations Guilt-free indulgence is the idea behind the Kraft Foods, Northfield, Ill., introduction of new sugar-free Jell-O Mousse Temptations. Lifestyle adds convenience to healthy eating More consumers are demanding healthy eating choices today and Lifestyle Foods , York, Pa., is set to satisfy their insistence with four new side salads, each under 150 calories. Blue Bunny adds cookie enhanced ice cream sandwiches Life is better when you don't have to choose between cookies and ice cream, and it improves even more when Blue Bunny provides two new ways not to make that choice. CURRENT ISSUE Suppliers Directory Media Planner Subscribe to The Fridge Subscribe to Refrigerated & Frozen Foods Retailer Resources TRADE JOURNALS Refrigerated & Frozen Foods Retailer Refrigerated & Frozen Foods PL Buyer CONFERENCES & EVENTS FMI Midwinter Executive Conference Jan. 24-26, Orlando, Fla. International Boston Seafood Show & Seafood Processing America March 14-16, Boston, Mass. ASSOCIATIONS American Frozen Food Institute National Frozen & Refrigerated Foods Association Food Marketing Institute  National Grocers Association  International Dairy-Deli-Bakery Association  Grocery Manufacturers of America Private Label Manufacturers Association  Refrigerated Foods Association BNP Media 2401 W. Big Beaver Road, Ste. 700 Troy, Michigan 48084-3333 U.S.A. To Advertise, please contact: Steven Lichtenstein 201-576-9370 Copyright © 2010 BNP Media This e-mail was sent to you on behalf of Refrigerated & Frozen Foods Retailer. For more industry tips, news, and resources, please visit www.rffretailer.com. If you're interested in viewing other publications BNP Media offers, please click here. Send The Fridge eNewsletter to a Colleague Subscribe to Refrigerated & Frozen Foods Retailer magazine Update your profile/e-mail address One-Click Unsubscribe View our Privacy Policy